Malawian creatives are gearing up to meet with the Malawi Communications Regulatory Authority (Macra) on March 15 to discuss the long-awaited monetization of online content. Currently, Malawi is one of the few African countries where content on YouTube and Facebook isn't monetized, leaving creators without a financial gain.
Videographer Khama Mbaula expressed his frustration, stating that despite Macra's promises, content monetization has yet to be implemented. He argued that it's unfair for social media platforms to collect money from local advertisers without sharing revenue with local content creators. Mbaula believes that Malawi produces marketable content, but creators need financial incentives to produce high-quality work.
Macra director general Daudi Suleman assured that the monetization of Malawian content is at an advanced stage, with the authority waiting for a response from YouTube. However, Suleman attributed the delay to the low numbers of smart devices and low consumption of digital services in Malawi.
The meeting aims to update stakeholders on developments in digital spaces and address concerns around content monetization. This discussion is crucial for Malawian creatives, as it could pave the way for them to earn from their online content.
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